mentioned in an interview a few years prior. “Our objective is consistently to negotiate enhanced specifications, extra warranties or streaming credits with well-known services like Paramount+, Showtime, and Xbox, to provide added value for our members.”
Moreover, since consumers do not frequently buy new television sets, competitively pricing them is an effective strategy to attract shoppers, who can then be marketed to for other electronics, alongside more affordable higher-margin products such as clothing and groceries. In conclusion, some of the television models available at the retailer are exclusive to Costco and are not found elsewhere. This creates an opportunity for the company to reduce prices without concerns about competing stores undermining their prices or instigating a price-matching competition.
